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3D OOH & Mixed Reality 2023
KHM – Arcimboldo, Bruegel & Bassano
Exhibition Campaign
Challenge
Promote the joint exhibition featuring Arcimboldo, Bruegel, and Bassano through modern digital and physical formats that draw audiences to the museum.
Solution
A campaign built around 3D anamorphic billboard advertising and mixed reality experiences for web and social, creating an immersive visual journey that reflects the richness of the three masters' works.
Client
Kunsthistorisches Museum Vienna
Services
- 3D Anamorphic Billboard
- Mixed Reality
- Web
- Social Media
- CGI
Results
- Broad exhibition awareness
- Innovative use of mixed reality
- Strong multi-channel campaign performance